District 23’s media publication rules are designed to help your content succeed on the internet.

Contents:

  • Website Articles
  • Calendar Entries
  • Images
  • Facebook Posts
  • Tmail

 

Website Articles

  • Cover Image
    1. Photo strongly preferred
    2. Resolution no less than 1600w x 1200h pixels (can be larger)
    3. Don’t crop subject too tight – websites adjust photos to display properly on different screen sizes
    4. Photo credits when possible
  • Article
    1. Minimum 300 words – Maximum 800 words
    2. Exceptions in length may be made for technical or how to articles
    3. Please supply a byline when possible
  • Deadline – One week prior to scheduled posting to website
  • Suggested Content
    1. District News
    2. Member Profiles
    3. Member Achievements
    4. Major Club Anniversary (5, 10, 15 etc…)

Calendar Entries

  • Event Title
  • Date
  • Start Time (include time zone)
  • End Time
  • Registration/Briefing time (if applicable) – required for contests
  • Location name including room (eg, Presbyterian Hospital – Savage Auditorium)
  • Location Street Address to include City & State (even if a frequently used venue)
  • Any details regarding parking, entrances, etc…
  • Optional
    1. Agenda (sent as text, not a .pdf, .doc, or other attachment)
    2. Contact Information
      1. Name
      2. Phone Number
      3. Email
  • Deadline – one month prior to scheduled event (this allows advertising time via Tmail)
  • Content – District Events only (club events should be marketed through their websites)

Images

  • All
    1. Must not be copyrighted
    2. Must have photographers’ authorization
    3. Unless preauthorized, images must be photos – do not send graphical images without preauthorization of the webmaster
    4. Please provide photo credit
    5. High-resolution images (no less than 1200×900 or equivalent)
    6. .jpg or .jpeg format
    7. Do not stretch or skew images
    8. Don’t crop subject too tight – websites adjust photos to display properly on different screen sizes
    9. Photos should be of people with faces clearly visible (prior authorization from webmaster is required for other images)
    10. Do not add text or graphics to photos without consulting the webmaster
    11. All photos should be tasteful and properly represent Toastmasters International and follow proper Toastmasters International branding and policy. The district webmaster has the responsibility to monitor and protect the brand and therefore may deny the use of certain images.
    12. Captions
      1. Caption must be supplied
      2. Caption should include the first and last name of each person in the image (excluding “background” people)
      3. Captions do not count toward article word count (if applicable)
      4. If caption text is inline with the provided article, make sure it is clear that it is a caption and reference which image it goes to
      5. Photo credits when possible
  • Featured
    1. 1600w x 1200h pixels
  • Facebook
    1. 1600w x 1200h pixels
  • Inline Blog
    1. Minimum for the shortest side should be 1200 (either wide or high)
  • Headshots
    1. Minimum 1200 w x 1600 h pixels
    2. Will be cropped to a 3:4 ratio
    3. Traditional headshot preferred (ie, not cropped out of a group photo)

Facebook Posts

  • Must include photo that meets standard in the image section of this document
  • Maximum of 120 words
  • If there is an article or other web link, please include that in the text
  • Optional
    1. Call to action – tend to generate a higher reach (reach is defined as the number of people who see the Facebook post)
  • Deadline – one week prior to desired posting date
  • Suggested Content
    1. District News
    2. Member Profiles
    3. Member Achievements
    4. Major Club Anniversary (5, 10, 15 etc…)

Tmail

  • Image optional – if you choose to use one please refer to image section of this document and treat as a featured image
  • Headline 2-5 words
  • Maximum length of 150 words
  • Include pertinent website lengths in the body of the article
  • Deadline – one week prior to the scheduled publish date