In June 2024, District 23 Webmaster Fancy Ruff-Wagner gave a presentation at both Club Officer Trainings about how to use Facebook to grow your Clubs. She talked about the difference between Product-Based Marketing and Audience-Based Marketing and gave examples of how she used Audience-Based Marketing to grow her own online business, with many suggestions for adapting her examples to Toastmasters.
Several people have asked for access to her slides. You can find her presentation here.